Notes (and pleas) from a former copywriter-turned-UX designer.
I love finding and making narratives. Over the last five years, I’ve worn a bunch of different hats that have allowed me to do that in a variety of ways: reporter, copywriter, product marketer, ux designer, user researcher.
Writers and designers often see their trades as distinct from one another, but having been on both sides, I’ve noticed more similarities than
Just like good ux, good copy…
Considers the user:
- Who’s reading this?
- What background knowledge do they have?
- What are their goals?
- What are their pain points?
Considers the context:
- Where are they physically?
- What device are they using?
- Are they in a rush?
- Have they been to this page/screen before? How often?
Considers the flow:
- What did they do before this?
- What can they do next?
Considers the business goals:
- Ideally, what would we like them to do?
Considers the brand:
- How do we want the overall experience to feel?